Thursday, January 8, 2009

What's In A Name?

For years, Morning Star's children's ministries has been called just that--Children's Ministries. While the individual age group departments had titles (Wee Zone, Wonder Zone... etc), but no all encompassing title for the ministry. The elementary kids were aware of their department name, but other than that, our kids just called their Sunday morning experience "church."

We've wanted to find a name for the past three years, but nothing really fit. We pretty much discovered that it's hard to find a title for something a "zone" fits in. But with the addition of Bridge 45, Grow Zone (2nd-5th) became obsolete. We finally had a chance to completely rethink what you call us.

Along the way I found that while the involvement of several people in the brainstorming process was good, in the end, I had to make a final call. We'd probably still be debating otherwise. So just what did we come up with?

"Where kids adventure through the Bible and discover that God’s Word is exciting."
Our infants, toddlers, 2's & 3's are now in Adventure Ranch, the preschoolers and Tender Hearts is Adventure Cove, K-3rd is Adventure Mountain, and Bridge 45 for the fourth and fifth graders. John Nissen, a dad and graphic designer in our church, did an amazing job of creating our logo! He reflected our home, the Northwest, in the design and made it look like it belonged at Disneyland!

We knew that if we wanted the name to be remembered by the people in our church, it'd have to be promoted well. On December 7, our launch date, Morning Star families were greeted by a beautiful free standing sign directing them the different areas, a "Welcome to Adventureland" banner, and banners for each Adventure in their areas. Not only that, we also had a great opportunity to share the news with the church in the Morning Star 411, our video announcements.

411 - Week of December 4th from Morning Star Church on Vimeo.

We've had a lot of fun launching a new name--especially one that unifies our departments!

1 comment:

Empty Nesters said...

Congratulations on Adventureland! Looks great! I love the logo! Tell Jared he is superb at EXCITEMENT!

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