Intentionally Sharing with the Lost

We had a ministry staff get-away today to look at our church's vision statement and evaluate how well our ministries are actually doing at following the values expressed in that statement. The vision of Morning Star is to be a worshipping family of believers who are growing in our faith, loving God and others, serving in our gifts and sharing with the lost. As we looked at the different elements, I felt encouraged by most of them that Children's Ministries is currently in achievement mode. But then when we got to "sharing with the lost," things became diluted. While yes, we are sharing with the lost through the ministries currently functioning under the umbrella of Children's Ministries, but what are we doing to intentionally share with the lost?
We used to do a Fall Fun Fest under the description of "outreach". But when we actually surveyed those who attended, it was realized that only 1% of the 500+ who came were unchurched. VBS could also be considered an outreach because we emphasize the kids bringing friends, and present the salvation message through our lessons over the course of the week. But our purpose isn't specifically to share with the lost.
So now I'm at a loss. It's not like we can take our kids on a mission trip or go street-witnessing downtown. Yes, I can give the kids tools to be mini-evangelists in their schools or neighborhoods. But on the programming end of ministry, what can I formalize along the lines of specific outreach? If you have any thoughts or ideas, I'd love to hear them. Just post a comment!